niceones – DAK Luana Dance Challenge
In cooperation with Earnesto
Credits: Campaigning | Content Production | Influencer Solution
Challenge: Social Media Campaign for DAK niceones, Call for voices against cybermobbing, hate, and bodyshaming.
Solution: Fan inclusion: composing a campaign song as part of a livestream with Luana Knöll, Continuing the campaign with a dance challenge and encouraging the community to raise their figurative voices by participating with their own choreography. Each participant was then included in the music video.
